Presentation Experts Talk Visual Storytelling in Business

13.04.2017 by Anete Ezera

We know that designing the perfect presentation can be tricky, especially when you’re sharing data. But visual storytelling in business is becoming increasingly popular – and for good reason! It’s important to be able to create an engaging presentation with compelling visuals and quality data visualizations.

The secret to an effective presentation is the perfect blend of data, visuals, and story.

Data offers insight and makes you more credible, and a good story captivates viewers and makes your presentation more memorable. You need to remember that data visuals and stories are much more powerful when used together.

Visual storytelling helps you convey your message to new customers and collaborators.

We recommend you watch this webinar with Prezi and presentation design experts Alison Macondray and Matt Clark of Alimat Inc. They discussed a few basic design principles that can easily be applied to any presentation.

Visual Storytelling Takeaways:

  • Find the story
  • Keep it simple
  • Make data visual
  • Get metaphorical
  • Stay consistent

https://www.youtube.com/watch?v=3cpiwbBhKU0

Prezi took the best questions asked during the webinar and turned it into a blog post, which we encourage you to read. It offers a more in-depth look at the tips above.